Photo by David Zuckerman
Geneva Jacuzzi is an artist whose oeuvre includes music, live theatre, installations, set design, costume, makeup and set decoration.
Released recently by Dais Records, ‘Triple Fire’ is her third full-length album, following her official debut ‘Lamaze’ in 2010 and 2016’s ‘Technophelia’. Based in Los Angeles, Geneva Jacuzzi brings a collaborative approach to ‘Triple Fire’ while vocally she continues to recall the delightfully odd mannerisms of Gina Kikoine, Lene Lovich and Jyl.
Quirky and fun, ‘Triple Fire’ presents a hit parade of playful avant pop and sly post-apocalyptic camp across 12 songs, each possessing an immediate if occasionally chaotic burst of energy. Geneva Jacuzzi spoke to ELECTRICITYCLUB.CO.UK about her artistic process and her take on the state of the modern world…
You’re an artist with many facets, what attracted you to making music and particularly electronic music?
When I moved to LA at 18, I was fortunate to meet some incredible people who were true music heads, a little bit older, record collectors, book collectors, philosophy quoters, tellers of stories, owners of 10,000 rare obscure books and records kind of people leftover from the 80s and 90s art and music scenes who co-mingled with the hipsters of LA. Mind you, this is the early 2000s, no YouTube or internet music so prior to that, the only electronic music I had heard was 80s pop and disco (which I loved but always felt so produced and unattainable)
Then all of the sudden I was exposed to early CABARET VOLTAIRE, THROBBING GRISTLE, KRAFTWERK, LEGENDARY PINK DOTS, CHROME, HARDCORE DEVO, THE STRANGLERS, early CURE and HUMAN LEAGUE, WIRE, KRAUTROCK, SUN RA, CAN, THE HOMOSEXUALS, LOS MICROWAVES, PALAIS SCHAUMBURG, DER PLAN, DAF and Kate Bush. It all blew my mind because I had never heard anything like it before. But the minimal synth was what really hit my core at the time. I think because it was so simple, my little brain was like “I can make this” so I tried it… and was hooked.
I didn’t have money to buy gear but I would run thrift store keyboards through pedals to manipulate sound and sometimes friends would loan me synths and I would spend hours just designing sounds. I had no intention of being a musician. I was just playing around and challenging myself… for fun and escape. It became a compulsion. I think my lack of musical skill combined with a passion for sound manipulation and inclination towards pop melody started to yield interesting results and I discovered I had a knack for composition.
Did you have an epiphanal moment with a synth, and if so, with which one?
My first real synth I experimented with was a Sequential Prophet One and I feel really fortunate to have had a friend who loaned me one for a couple of years. I remember jamming on it and turning knobs without any knowledge of what does what until I got to the point where the synth would make no sound and I had to figure out WHY?? It literally forced me to learn about what each knob is doing. But it was a great way to learn. It was like being lost in a foreign city with no map and you have to go around asking for directions and looking at the position of the sun and buildings until one day, you just know where you are and how to get to where you wanna go instinctually.
Your first official album release ‘Lamaze’ in 2010 was a collection of 4 track and 8 track recordings as well as demos, what inspired you to issue them “as seen” rather than polish them up?
Honestly, I didn’t think I had any other way of polishing them up. I didn’t own a computer and the songs were accidents trapped in tape so recreating them in a studio didn’t seem like an option. It’s not like I had a record advance or money to go into the studio either. I was just experimenting with music and then eventually someone wanted to press it on vinyl. I’m pretty sure at the time, I thought they sounded perfect as is. It didn’t occur to me to fix or change anything. It’s like having a kid with a crooked nose. What, are you going to take them to a plastic surgeon at age 6? I suppose you could but that would be weird. And what if the kids face grew and the fake nose stayed small? It would just be a bad idea.
Your second album ‘Technophelia’ took a few years and was much more of a produced record, how do you look back on its gestation?
That’s so funny. I recorded Technophelia on GarageBand and the vocals were done with the little microphone above the screen on my white MacBook. Not kidding. But I never used soft synths. I think Chris Coady levelled up the sound in mixing though. He’s a total boss.
I don’t know why the record took so long. Now that I think about it, all of my records take a long time. Not that I’m sitting and working on them for years or anything. I’m just recording songs and playing shows and making art and living life and things come together when they come together. I’ve never been one to wait for ideal situations before I do things. I’ve got my paws in lots of different projects and things come together when they do. My new record coming out is the first in 8 or 9 years but only because I was working on video projects and live performances for a few years. Then I came back to the music again only in the last two years.
The songs on ‘Technophelia’ ranged from synthpop like ‘Casket’ to dysfunctional disco like ‘Cannibal Babies’, could these be now seen as blueprints for where you are now with ‘Triple Fire’?
A little bit, yes. Except I had originally planned to do something totally different. Then when I got started, it sounded like the same kind of stuff that I’ve done in the past. Which is cool but not very interesting to me. I think I realized that I have my way of doing things and if I expect different results, I need to start including different people.
‘Technophelia’ was just me in my room and ‘Triple Fire’ was me with my friends. I brought in other producers and songwriters to collaborate on this record. My friends Roderick Edens and Andrew Briggs who have a great band REPTILE TILE in Virginia Beach. The three of us worked on the majority of the tracks together and it was fun blending skills and styles. Also worked with Josh da Costa on a track and Andrew Clinco from DRAB MAJESTY produced a track as well. This was my first time collaborating like this and it was really fun for me to move out of my comfort zone.
Many of your musical influences appear to be European?
It’s true. Love me some kraut and Italo disco. I don’t know what drew me towards that part of the world. Perhaps there is a depth to it that reflects a culture or history that Americans have yet to achieve. But many American bands like CHROME and DEVO hooked me as well. I think because there is a sense of humor and self-awareness that pokes fun at the insanity of America that I can really appreciate. After all, I am American and I am f*cking insane.
Quite a bit of time has passed since ‘Technophelia’, so has there been any changes in your creative and recording process for ‘Triple Fire’, be it from tech developments or collaborative opportunities?
It’s all about collaboration. ‘Technophilia’ was the peak of my loneliness’. Which I find beautiful but you can only go so far on your own before you start sounding repetitive. I also don’t feel the need to prove anything as far as my musical abilities go. I could of course become a better musician but I don’t think that song writing is about musical skill. It’s about sublimating a moment in time or an experience. ‘Triple Fire’ was me expanding into a collaborative space (which, honestly is a huge challenge for me because I never ever felt comfortable doing that in the past), Roderick has an amazing studio in Virginia Beach that we recorded at so having access to all of those synths also expanded the sound quite a bit. Andy brought in a bundle of synth racks so we had a bountiful bank of sound to choose from. It was such a fun experience working on this record.
‘Art Is Dangerous’ celebrates the subversive potential of all art, what inspired you make such a statement?
Funny enough, it was an accident. Roderick (who co-wrote) misread something on the TV screen one night after our recording session and yelled out “ART IS DANGEROUS?!?!” We looked at each other and both knew that it would be the title to the track that we were working on. Then the lyrics started flowing. I co-mingle with the art world and it was fun to play around with the absurdity of it all. Industry, ego, sensationalism, commodification, celebrity. The bridge vocals are all clichés. “All is fair in love and war”, “All that glitters isn’t gold”!
Cliché is a big theme on ‘Triple Fire’. We have songs like ‘Rock and a Hard Place’, ’Take it or Leave it’, I felt like pop music relies heavily on simplicity and stupid lyrics so I thought it would be interesting to go all in on using the most mundane phrases of the English language to describe something mysterious and deep.
You’ve said ‘Dry’ is about being ghosted after a date but is there a wider metaphor?
There always is lol. “Set it and Forget it” is a catch phrase from a 1990s infomercial selling a mechanical appliance. I suppose I felt that the modern approach to love via technology sort of mechanizes the magical. Not to say we are being dehumanized by dating apps or anything lol… But shopping for love on a cell phone can definitely alter amount of value we place on our human interactions thus creating a tricky landscape for a type of love that celebrates coincidence and the sweetness of imperfection. I’m an over thinker so when I get my heart broken by my cell phone, I tend to find the absurdity of it all and can’t help but see how funny it is when the mere chime sound of a text message is enough to ignite a Pavlovian flood of emotions… or in this case… No text message!
How did Andrew Clinco come to produce ‘Speed Of Light’? How was his approach compared with your own and was there something you learnt that you will continue with your own productions?
Andrew and I have been friends for years and have collaborated on different projects and bands in the past so when I told him I was making a new record and hoped to work with him on something, he was super down. I’m pretty sure he sat down one night with me in mind and cooked up the track to ’Speed of Light’. When I heard it, it was a definite “Yes!” And I heard the vocals / lyrics in my head almost immediately. I recorded the demo vox then we finished it up together in his studio.
Andrew is one of those special kind of humans that can do everything… but unlike me, he does it quickly and has some incredible production tricks up his sleeve that I have yet to master. He is a machine who compulsively makes music non-stop and I witnessed the effects of his skill with production. It’s almost effortless and our personalities really get along so it was super fun and easy to work together. When it comes to collaborating, it’s important to pick the right people. I’m fortunate to have friends like Andrew who are incredibly talented and funny who totally get it.
Is there a key track or favourite on ‘Triple Fire’ which summarises what you were hoping to achieve on this album?
It changes. ‘Art is dangerous’ and ‘Dry’ feel the most “Geneva Jacuzzi” but I definitely strayed from the box with tracks like ‘Heart Full of Poison’, ‘Rock and a Hard Place’ and ‘Keep it Secret’ which I love. But ‘Bow Tie Eater’ , ‘Nu2U’ and ‘Yo-yo Boy’ are secret favorites. I wish they were singles. ‘Laps of Luxury’ is also a strong track and I’m really excited for it to come out with the release.
Who is ‘The Scene Ballerina’? Has this “main character syndrome” become worse since the advent of social media influencers or has it always been one of those social diseases particularly prevalent in the entertainment industry?
I think everyone knows a “Scene Ballerina”. That person who loves to make it all about themselves and craves drama. It’s so funny, I never really thought to write about those sorts of people but Andy and Roderick invented the term and we just ran with it for fun. I wasn’t expecting it to be a single but it ended up so poppy and fun that it made the cut. I don’t think that social media has anything to do with it. There have been Scene Ballerinas since the beginning of time. It’s just a weird personality type. So silly and obnoxious.
Before ‘Lamaze’ was released, MySpace was the social media of choice while Facebook and Twitter were beginning to gain traction but now, there’s TikTok and algorithms prioritising reels on Instagram… do you find this aspect overwhelming or does this all slot in nicely with your artistic ethos?
Yeah, it took me two and a half hours yesterday just to announce a show because I had to log into 20 different apps and tag everyone lol. So yeah, that can be overwhelming but I’m not ungrateful!!! Social media, like anything else has its pros and cons. It’s just bigger and faster. You can reach more people but good luck holding anyone’s attention. I think every artist over the age of 25 has a love-hate relationship with it because it’s real / not real and emotions and expectations get tangled up into algorithms and AI. I find it to be neutral in the artistic sense. Good and evil depending on how you look at it. I think it’s just an energy, like money. Best to not overthink it and play with the fun of it all. Because as much as I like to talk shit about it, my Instagram feed is full of probably the funniest memes on the planet and I find it deeply entertaining at times so there you go. I’m a tool like everyone else.
Walter Gropius said “Today’s luxuries are tomorrow’s norm” but has the world become more culturally ignorant despite it getting smaller due to the indirect consequence of smart tech becoming ubiquitous?
Great question! It’s such a fascinating phenomenon. Things getting smaller when everything gets bigger. Or slower when the world speeds up. Isn’t it crazy to think that art and music looked and sounded sooooo drastically different between the 1960-1980 verses 2004-2024. I think technology is creating the illusion of things speeding up but everyone is oddly slowing down as a result. At least as far as culture goes. And when it comes to ignorance? I don’t know if people are more ignorant as much as they place less value on things because of the amount of accessibility we have to it all at any given time with little effort and little investment.
Yeah, everything is going to shit but it’s always been going to shit. I think the pendulum swings but now the swing will be more subtle and unconscious / abstract. I believe that we will start to crave a deeper and more meaningful connection to things and each other which will tip things over in time. It will never be like how it was in the past. I’m rambling here. Probably not making any sense but I do believe it is the duty of the artist to keep making art regardless of it all and to strive to be authentic. Otherwise humanity is lost.
Have you any fears as an artist with the advent of AI and seemingly more conservative attitudes being shouted out louder than ever?
So much of that is outside of my scope. But I think about it often. I’m fascinated by it all.
Back to the pendulum, it will always swing left and right as long as we believe in the binaries of good and evil. Duality processors lol. I’m convinced AI is nothing more than parasitic intelligence or a self-cannibalising mechanism of the collective unconscious feeding back and eating itself alive.
What are your hopes? Can music, art and chaos energy save mankind?
Music and Art is the only thing that can. It is the only thing that has this far. Without it we would have destroyed ourselves thousands of years ago.
ELECTRICITYCLUB.CO.UK gives its warmest thanks to Geneva Jacuzzi
Additional thanks to Frankie Davison at Stereo Sanctity
‘Triple Fire’ is released by Dais Records in various vinyl LP, CD + digital formats, available from https://found.ee/TripleFire
https://www.genevajacuzzi.com/
https://www.facebook.com/genevajacuzziofficial/
https://www.instagram.com/genevaxjacuzzi/
Text and Interview by Chi Ming Lai
24 September 2024
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